Shopping on the World Wide Web
What is the easiest way?

One of the most frustrating things about trying to shop online is the copious amounts of useless information delivered through search engines. Don't get us wrong, search engines are great at what they do - index pages; but what about people who are looking to buy or sell goods online? How does someone who has gone to the effort of designing a classy website get noticed in the World Wide Web? And how does someone effectively use the internet to purchase goods?
In the simplest terms, getting noticed on the web is achieved through either

1. Paid Advertising - The most common form of paid online advertising is using PPC (better known as Pay-per-click) campaigns. Without doubt, these are the most effective form of targeted advertising, but they are also one of the most expensive options. In the pay-per-click scenario, you are bidding against other online advertises for certain keywords. Generally, the higher you bid on a particular keyword or phrase (relevant to your business), the higher your ranking will be in relation to other advertisers and the better the positioning of your advert. Google also takes into consideration the quality of your advert, with better performing ads (% of users who see the ad that actually click through) being rewarded by better positioning.

2. Free Advertising (organic) - Obviously the most economical option, but the problem with this form of advertising, is that getting noticed amongst the millions of other advertises is close to impossible; well not impossible, but extremely difficult. There have been complete books written on SEO (search engine optimization), detailing the best possible way to get your site ranked higher in Google, Yahoo and others, but the truth of the matter is, no-one knows exactly how to get your site at the top of the search engines.

Herein lays the problem; if sellers find it too difficult or expensive to advertise their products, there's a good chance buyers will spend hours searching for their items and probably give up.

We believe the secret to making shopping online easy is to bring shoppers and merchants together in the one place. A marketplace created for the sole purpose of buying and selling - nothing else; that is why we created easy2find.com.au.

How does it work?

Merchants
It’s really quite simple; merchants can add their website to our directory for a very modest fee of $99. We will review the listing, and if approved, your website will join hundreds of other American companies listed on easy2find.com.au. Our site is search engine friendly, so not only will you have a permanent link back to your website, but there is a good chance that your site will be listed in Google when someone types in relevant keywords to your business.

Shoppers
Shoppers can use our service for free, simply type your desired product or category into the search box and click submit. If you cannot find what you are looking for, why not try browsing the 43 categories on offer? We’re sure you will find some really cool shops, and best of all, you will be supporting American merchants.